These days, more than ever, every coach needs a strong presence or personal brand if they want to enhance their coaching business. We all have a personal brand – that is to say – how do others perceive us? Are you considered outgoing and fun? Are you known as an excellent jumping coach? Is your brand that of a competition coach who has that special knack to get your skaters focused during competition? Are you considered the tough coach?
Over time we all get a personal brand. But as Oprah Winfrey states, “You can help manage and develop your personal brand or one just gets created for you.” Want to learn more? Check out, “Developing Your Personal Brand to Grow Your Coaching Business.”